What's Love Got to do With It?

I was pondering the other day the simple words "I love You". Do you think that we use the word "Love" too much? "I love my china!" "I love coffee." "I love you!". I was with a friend from another area of the country a few months back, and as he was speaking to someone of the opposite sex, he uttered these words. Fair enough. However, a few weeks later with someone else of the opposite sex....once again, "I love you". Did I mention that my friend had been married before.....just a few times? Another question....is this phrase a fair assessment of what is going on, or is it used many times in our society to manipulate people to get our way or to give people warm fuzzes? If it is an honest gesture, then what is the definition of love in our culture? Is love an emotion only? Is love merely a byword we use for anything we desire instead of being honest and saying I "lust" for this or that? Lot of questions. Give me some of your ideas. As I sign off however, i wish to share with you what the Word says about this in 1 Corinthians. I will state just a few qualifications for the word....love...true love, is patient, kind, not self serving, gentle...remembers NO wrongs, etc. shall I go on? Look it up for your self....then answer the question again. Love you, Jory